reBlog: EDUCATING CLIENTS ON THE VALUE OF PROFESSIONAL PHOTOGRAPHY

So what do our prospects and clients need educating about? This is where we must identify the fundamental areas where misinformation and the resulting misunderstandings are taking place: Professional photography is an art form There’s a lot more to photography than having a “great camera” Being a professional photographer requires running a business Our photographs are not created simply to be “cute” Professional photography is about capturing relationships and emotions Behind every click of the shutter are years of learning and experience The value of a treasured photograph is not in the paper it’s printed on These, and more I’m sure, are all points that we need to communicate to those who might be seeking out our services. But how can we educate them, and when is the best time to do it? read full blog entry

via Ken Tam Photography Blog http://ift.tt/1zZ6HHA