Quote From The Book: Softbox Lighting Techniques For Professional Photographer By Stephen A. Dantzig

“I thought digital was easy. After all, we can preview the images and then manipulate them later.” Both comments are partially true. However, there is a serious misunderstanding about digital photography. While digital photography has provided immediate feedback and is accurate in many situations, the reality is that for images that go beyond snapshots, lighting for digital capture is diffi- cult. The exposure latitude for digital capture is extremely narrow—especially when shooting in one of the JPEG modes. A narrow exposure latitude means that an image will be one with high contrast. As a result, many photographers who are transitioning from shooting negative film to digital are experiencing difficulty holding the whites and are losing the black more rapidly than before." "Remember that viewing your LCD is not an accurate way to judge your exposure! A high-quality light meter is needed to create consistent, professional images—especially with digital capture. Previews do come in handy to check your basic setup and to troubleshoot potential problems." "Executive Portraits. Corporate headshots are a distinct subcategory of gen- eral portraiture. The impact needs to be immediate. The look can be friendly or stern, but the image needs to imply that this person is in control. The lighting needs to draw you into the executive’s face, but it also needs to keep your eye moving around the image. Funky and dramatic lighting can work for executives, but variations of the four-light commercial headshot lighting scheme are good starting points for most corporate headshots." A very good book for all photographers.

via Ken Tam Photography Blog http://ift.tt/1HEFxIc