reBlog: The Photographer Kings

Time for invest more in visual communication. Corporate storytelling should be much more than just talking about how the company got started or what the employees do in their spare time. Those stories are about the company not the customer. Corporate spin and advertising tell customers what the company wants to tell them. Storytelling tells customers what the customers want to know. full blog entry

via Ken Tam Photography Blog http://ift.tt/2axztF7